To Sail or Stay Ashore: Discovering Your Niche
Sometimes, we find ourselves mesmerised by an image or idea, only to discover that the reality isn't quite what we imagined. This realisation can be both enlightening and liberating. It teaches us to differentiate between what we think we want and what truly brings us joy. I recently had such an epiphany while watching catamarans glide gracefully across the sea.
I've always admired the romance and joy that catamarans represent. The image of freedom, the ocean's vastness, and the wind in your hair seem to encapsulate pure bliss. However, when I found myself on one, I realised that the experience wasn't as idyllic as it seemed. The confined space, the relentless sun, and the constant motion left me feeling uneasy. I didn't crave being on the catamaran; I loved the idea of it from afar. So, what does this realisation mean for me, and how can it inspire you to find your niche for an online business?
Understanding Your True Desires
We often chase after things because of how they appear or make us feel in our imagination, but our true desires might differ from our perceived desires. This realisation isn't a failure but an important step toward self-discovery. By acknowledging that the romance of the catamaran captivates me, not the actual experience, I can focus on finding other ways to capture that feeling of joy and freedom without subjecting myself to discomfort.
Embrace Your Unique Journey
Your path to happiness and fulfilment is unique. Just because something is popular or romanticised doesn't mean it's the right fit for you. Embrace your individuality and make choices that align with your true self. This is essential in finding your niche. It's okay to admire something from a distance without feeling the need to immerse yourself in it completely. Understanding this can free you from societal pressures and allow you to curate a business that genuinely resonates with you.
Overcoming FOMO
The fear of missing out (FOMO) can be powerful, though. Standing on the sidelines and watching others enjoy their time on the catamaran can create a sense of longing. You might feel compelled to join in, not wanting to miss out on the fun others are experiencing. However, it's good to recognise that what brings joy to others might not necessarily bring joy to you. It's okay to appreciate their happiness from a distance and find your own unique sources of joy, especially when determining your business niche.
Avoiding the Party Pooper Syndrome
Another challenge is not wanting to be the party pooper. You might feel pressured to join in activities just to be part of the conversation or to avoid feeling left out. However, being true to yourself is more important than going along with the crowd. It's better to engage in activities that you genuinely enjoy rather than forcing yourself into situations where you feel uncomfortable or unhappy. This also applies to business - choose a niche that excites you, not just one that seems popular. (Not an easy journey at best!)
Trying It Out Anyway
Sometimes, despite knowing you might not enjoy something, you try it out anyway because you're caught up in the moment. And that's okay! It's part of exploring and understanding your boundaries. You might find out that your initial hesitation was unfounded, or you might confirm that it's not for you. Either way, you gain valuable insights into your preferences and limitations. This exploratory approach can help narrow your niche by eliminating what doesn't resonate.
Seek Joy In The Simple Things
Often, awareness comes from the simplest things. Watching the catamaran from the shore, feeling the breeze on your face, and enjoying the sight of others finding their happiness can be fulfilling. It's the little moments and quiet reflections that can sometimes bring the most profound clarity. Don't underestimate the power of simple pleasures when building your online business. Your niche doesn't have to be grand or complicated—it just needs to be yours to own.
Redefine Your Goals
Once you understand what truly makes you tick, you can redefine your goals to align with your authentic self. Set goals that reflect your true desires and passions - using "passions" lightly because passion can "arrive after the fact". Once you've taken action, you may realise you are passionate about your actions!
Finding the alignment will bring more satisfaction and less frustration, as you are no longer chasing an illusion but pursuing what genuinely resonates with you. It ensures that your business niche is a true reflection of your interests and values.
Trust Your Gut Feeling
Trust your intuition in this journey of self-discovery. If something doesn't feel right, it's okay to step back and reassess. Your intuition is powerful - don't ignore those gut feelings; they are there to lead you. This also applies to choosing your niche - trust your instincts and pursue what feels right for you.
Realising that you don't crave the reality of being on the catamaran, but love the idea of it, is a meaningful insight. Fill your life with experiences that truly resonate with your soul, and find a business niche that aligns with your true self.
Let this be a gentle nudge to assess your desires, redefine your goals, and live a life that reflects your evolving self. After all, the most fulfilling journey is one of continuous discovery and growth, staying open to new truths and possibilities.
From Mirror to Market
Lulu ✍︎
Trending
Skin Tone vs Undertone
My Dress is too Short - Now What?
About me
My professional odyssey over the past 25 years has been a journey through a kaleidoscope of fields- Technology, Hospitality, Art, Retail, and beyond. Yet, if there's one passion that’s remained constant, it’s the art and joy of styling.
COMING SOON
Free Authentic Style without Compromise Webinar
Make sure you get notified!