Who is behind this blog?
Hi there đź‘‹ I'm Louisa - to some, I'm Lulu - the curious mind and style enthusiast behind this blog.
Here, we explore not only our evolving world but also the power of style as both a personal compass and a creative force.
My journey spans over 25 years, with paths through Technology, Hospitality, Art, Retail, and more - a bit like a well-traveled suitcase gathering unique pieces from every stop.
Yet, if there's one passion that’s remained constant, it’s the art and joy of styling.
Why I'm Here
In this space, my worlds collide. As Virginia Patrel brilliantly summed it up:
“Effective surfaces, whether for people, places, or things, reveal layers of identity and association while preserving a fundamental sense of self.”
For me, a woman’s "sense of self" is in her style - how we speak it, live it, and, yes, wear it.
This blog is a friendly spot to explore how a personal style code can be as impactful as any business strategy.
So, if you're here to explore new looks, get inspired, or see how confident expression shapes us, I hope you find a bit of yourself here, too.
Always a work in progress...
Want to hear about my next project... mmm not sure about this yet...but will keep you posted :)
If there is anything more to say, it will go here...
COMING SOON
Free Authentic Style without Compromise Webinar
Make sure you get notified!